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Showing 76 - 91 of 91 Results
76.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9780353346031 List Price: $36.95

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77.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9780353346024 List Price: $17.95

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78.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9780343298487 List Price: $10.95

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79.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9780343298494 List Price: $21.95

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80.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Alvin J Silk ISBN: 9780343250782 List Price: $9.95

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81.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9780353240629 List Price: $17.95

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82.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9780353240636 List Price: $36.95

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83.
Structure of Repeat Buying for new Packaged Goods
Structure of Repeat Buying for new Packaged Goods by Silk, Alvin J., Kalwani, Ma... ISBN: 9781340308032 List Price: $19.95

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84.
Structure of Repeat Buying for new Packaged Goods
Structure of Repeat Buying for new Packaged Goods by Alvin J Silk, Manohar U Kal... ISBN: 9781377029665 List Price: $9.95

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85.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc...
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc... by Silk, Alvin J. ISBN: 9780331939897 List Price: $24.70

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86.
A Multiple-Product Sales Force Allocation Model
A Multiple-Product Sales Force Allocation Model by Montgomery, David B., David... ISBN: 9781760575793 List Price: $21.12

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87.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure by Silk, Alvin J., Geiger, Fra... ISBN: 9781340072254 List Price: $19.95

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88.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Silk, Alvin J., Alvin J Sil... ISBN: 9781376159578 List Price: $10.95

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89.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Silk, Alvin J., Alvin J Silk ISBN: 9781376186598 List Price: $7.92

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90.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Richar... ISBN: 9781376211160 List Price: $9.52

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91.
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint) by Silk, Alvin J. ISBN: 9780656403196 List Price: $25.36

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